Rebeccaaaa re@rebeccaaaa.comEmail

Product & UX design
for considered brands and complex products

Rebecca Sutter · Brooklyn, NY

Daily Harvest
Food52
KCRW
Daily Harvest
Food52
Studs
Serious Eats
New York Post
StreetEasy
Thousand Fell
Curious World
Studs
Yeti
Daily Harvest
Food52
KCRW
Daily Harvest
Food52
Studs
Serious Eats
New York Post
StreetEasy
Thousand Fell
Curious World
Studs
Yeti

Selected work —

Studs category page in the new design: earring categories above an “All the stuff” product grid

Studs

Site redesign2026

Evolved Studs’ online presence from candy-colored to editorial while keeping it playful and easy to use

UX lead · Visual design · Technical strategy · Accessibility · Design system

Four Daily Harvest mobile screens built from one design system: category, product page, build your box and cart

Daily Harvest

Design system2025

Unified years of inconsistent patterns into one clean design system through a Shopify migration and the Chobani acquisition

UX lead · Visual design · Design system · A/B testing · Competitive research

Thousand Fell home page: the High Court sneaker beside its comfort, materials and durability details

Thousand Fell

Storefront redesign2023

Championed a modular strategy with the founders, restructuring a loud, slow site into a faster, mobile-first shop

UX/UI lead · Visual design · Content strategy · Design system · Dev handoff

Food52 recipe search results for “sheet pan chicken,” with filters beside the recipe grid

Food52

Navigation & search2020

Guided navigation and search through rounds of testing and live A/B tests, lifting nav clicks 36% and search conversion 13%

UX designer · Research · Testing · UI · Design system

YETI product page: a seafoam Tundra cooler on a boat deck, with size, color and quantity selectors

Yeti

Digital flagship2016

Architected YETI’s new site and content system with a small team at Hard Candy Shell, helping a Texas cooler company become an aspirational, IPO-ready brand

UX · IA · Content strategy · Client workshops

COACH dashboard for a Taco Bell manager: store rank, goals, revenue, and customer feedback and upsell gauges

Delaget

Manager dashboard2014

Turned Taco Bell’s register and camera data into a manager dashboard with a small team at Hard Candy Shell, cutting losses an estimated 25%

User research · UX · IA · Client workshops

Case studies and other work available on request

About —

Side projects
That’s a Good Name for a Band ↗ · Subway News Newsletter ↗ · Business Party ↗ · Turtle Pageant Mom
Services
UX research · Usability testing · Information architecture · Interaction & UI design · Prototyping · Design systems · Accessibility · A/B testing
Industries
Fashion · Beauty · Food & beverage · Retail & DTC · Devices & wearables · Enterprise · Agentic AI · and more
Selected clients
Above Average · Amazon · Capital One · Discovery · Expedia · Fitbit · Google · Houghton Mifflin Harcourt · Johnson & Johnson · JPMorgan Chase · KCRW · Ladders · MLG · The New Republic · The New York Post · Of a Kind · OPI · Pfizer · RelSci · Salesforce · Samsung · Serious Eats · StreetEasy
Agencies
The Barbarian Group · Hard Candy Shell · Code & Theory · Punchcut
Experience
15+ years, agency & in-house
Availability
Senior individual contributor, freelance and long-term contracts

For a good time call

Rebeccaaaa Inc. · Brooklyn, NY · 2026