— Project: DELAGET

ROLE

User Experience
User Research
Information Architecture
Product Writing

ABOUT

Restaurant dashboard software design
Completed at Hard Candy Shell in 2012 on a team of 3 (me + a visual designer & the design director) and in 2014 on a team of 5 (me + a visual designer, the design director, a front end developer, and a project manager)

THE BRIEF

Transform the abundant data collected via Taco Bell registers & security cameras into actionable insights for store managers.

OVERVIEW

COACH is an operational intelligence tool in the form of a back of house management app for quick-serve restaurants (mostly Taco Bell ) that interprets a bunch of data from the POS that formerly fed into a tedious report-generating system—who’s working, food quantities left, etc.—and spits out more useful stats like which employees are least efficient working together or who’s using too much cheese, with deeper information drill-downs available.

The app is set up in a modular system so that managers can customize the dashboards depending on what’s most important to each location, restaurant, or franchise.

Before

— WIREFRAMES

— MODULES (STRATEGIZED AND CONCEPTUALIZED BY ME, CREATED BY THE VISUAL DESIGNER)

— RESULTS

COACH is used at Taco Bell and other franchise restaurants around the US, resulting in measurably increased efficiency & revenue.

Testimonials from franchise managers:
"We've started to see a positive culture shift at our stores."
"Determining if a situation is theft or a training issue is a lot easier now."
"Before, it took me 45 minutes to review a suspicious transaction. Now, it’s just a matter of seconds."

— LEARNINGS

Taco Bell is delicious.

Data is fun.

— POST-LAUNCH

10 seconds

AVERAGE TIME DROPPED OFF DRIVE-THRU SERVICE

20 seconds

AVERAGE TIME DROPPED OFF IN-HOUSE SERVICE

25%

ESTIMATED DROP IN LOSSES